The new age of innovation – by C.K.Prahalad and M.S.Krishnan

Master Aitor Lizartza recommended me to read this book about 2-3 weeks ago, he thought it was going to be inspiring for the Learning Journeys project and indeed it was. Even though that the book sometimes is too oriented for IT companies and the case studies or examples are mostly companies from India, it’s definitely worth reading it.

As the title says: “the new age of innovation, driving co-created value through global networks” will be the way to work and create value for our customers. During this academic year, we have had 2 Learning Journeys to Finland and one to San Francisco. Even though they have been developed successfully, I believe that working more closely with local partners would have created way more value for our customers as well as less work/time or energy consumption for us.

They simply put this formula in the book: N=1 and R=G. N=1 means that we need to create unique experiences for our customers and R=G that our resources to create these experience must be found from any locations in the world. In our case, it would probably be in Finland, San Francisco, China and India.

We have had some talks about spotting some “scouts” locally who would actually work with us to open doors to certain companies, get them ready for the experiences and learning processes we want to create, as well as having the local tacit knowledge or understanding of the culture. If you happen to be from any destination written above and you are willing to co-operate with us do not hesitate to contact us 😉 I think our next challenge will be as well how to create personalized co-created experiences for the travellers, how to match them with the work done by the scouts locally and define the channels to work together.

At the same time I believe that these services or experiences (Learning Journeys) and projects (creating of new Team Academy initiatives around the world) will need to happen through different institutions or networks, that by themselves cannot create what they can do all together. The Hub for example has been a great network that has helped both the Learning Journeys and the ignition of Team Academy in Brazil. It has been of great help, but at the same time what we or TA offers is something that the Hub as a network cannot offer but can actually benefit from it and get a radical educational programs for social entrepreneurs. As I write these paragraph I accidentally realize how the triangle of Team Academy, Learning Journeys and the Hub might be great partners to work together.

Take this book to the beach with you.

Liher

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1 Response so far »

  1. 1

    GREG MACLEOD said,

    i AM VERY PLEASED TO SEE AN INTERNATIONAL NETWORK WHICH IS INSPIRED BY THE MONDRAGON CONCEPT OF BUSINESS BASED ON HUMANISTIC PRINCIPLES
    I HAVE VISITED MONDRAGON MANY TIMES AND HAVEWRITTEN ABOUT IT.
    I WILL POST A SUMMARY OF MY BOOK ON THE WEBSITE
    GREG MACLEOD


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